Archery is for Everyone Campaign
As the creative manager for USA Archery’s “Archery is for Everyone” campaign, I helped create and facilitate multiple touchpoints that help spotlight the inclusive nature of archery. Leveraging a 30-second video spot that I both filmed and edited, viewers experienced a blend of live-action sequences of archers transformed into cartoons using AI Image generation tools. This video was placed as a preroll ad on marvel.com to maximize the campaign’s reach among the Marvel fanbase. In addition, I created graphics, apparel and marketing materials for the campaign, that was distributed to club leaders and made available on the usarchery.org store. I also coordinated the development an “event finder” on usarchery.org, which facilitated helping users find local archery clubs that were participating in the campaign and hosting events. This initiative was a collaborative venture between USA Archery and Marvel Entertainment.
Archery is for Everyone! Advertisement