Archery is for Everyone Campaign

As the creative manager for USA Archery’s “Archery is for Everyone” campaign, I led efforts to showcase archery’s inclusivity through multiple touchpoints. I filmed and edited a 30-second video blending live-action and AI-generated cartoon sequences, featured as a preroll ad on marvel.com to engage Marvel fans. Additionally, I designed graphics, apparel, and marketing materials for club leaders and the usarchery.org store. I also coordinated the development of an “event finder” on usarchery.org, connecting users with participating clubs and events. This campaign was a collaboration between USA Archery and Marvel Entertainment.