I designed and developed a new website, restructuring the content and systems architecture to enable more efficient client-side maintenance.

I designed and developed a new website, restructuring the content and systems architecture to enable more efficient client-side maintenance, which led to a 20% increase in viewership and goal conversions.

Over the last seven years, I’ve had the privilege of designing the logos for USA Archery’s national events. Each year, I strive to innovate and evolve the brand while staying true to its core design motifs, ensuring consistency and growth in its visual identity.

Steam Deck HQ was created with the idea to find out the best ways to configure not only games, but everything related to the handheld gaming device, the Steam Deck. It is a resource for how to optimize your gaming experience and has built a community of passionate gamers. SDHQ receives +1,000,000 page views and has +200,000 users visit each month. We partner with game developers, publishers and tech companies and bring a industry leading standard to our process.

I reimagined the School for Field Studies' annual recruitment brochure as an eye-catching 11x17 bifold, incorporating fresh visuals and compelling content to effectively engage prospective students and highlight the program's unique opportunities.

As the creative manager for USA Archery’s “Archery is for Everyone” campaign, I led efforts to showcase archery's inclusivity through multiple touchpoints. I filmed and edited a 30-second video blending live-action and AI-generated cartoon sequences, featured as a preroll ad on marvel.com to engage Marvel fans. Additionally, I designed graphics, apparel, and marketing materials for club leaders and the usarchery.org store. I also coordinated the development of an “event finder” on usarchery.org, connecting users with participating clubs and events. This campaign was a collaboration between USA Archery and Marvel Entertainment.

Workplace Solutions needed to revamp its outdated website to meet modern digital standards. The redesign focused on responsive, mobile-friendly design, intuitive navigation, and clear calls-to-action.